Coker Tire Featured

1317 Chestnut Street, Chattanooga, TN, 37402
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In 1974, Corky Coker was handed the reigns of the fledgling antique tire division of his father’s Chattanooga-based B.F.Goodrich dealership. He sold vintage tires, which represented less than five percent of the company’s total business, out of a 500 square foot space at the back of the retail center. Today, Coker Tire’s antique tire division accounts for 95 percent of the business and is the world’s largest and most prominent supplier of antique and classic tires for automobiles, trucks and motorcycles. Coker ships tires to every state in the U.S. and more than 40 countries. The company now occupies several buildings in the historic Southside district of downtown Chattanooga and there’s a Coker Tire operation located in Fresno, California as well.

Corky has faced and conquered many challenges in the past three decades, as President of the company, but each obstacle has make Coker Tire stronger and better positioned for the future. This year marks Coker Tire’s 51st Anniversary, and things are certainly looking up, even with our country’s ailing economy. What follows is a brief account of Coker Tire’s quest to the top of the industry ladder, in terms of market leadership and success.